Shimmering Light, Quality Care | Coloray Pearl Pigments Expand into Personal Care Applications

As the premium personal care and beauty market continues to evolve, consumers are raising the bar on visual quality, sensory experience, and ingredient safety. Coloray is extending its deep technical expertise into the broader personal care segment — using high-purity pearl pigments to bring a subtle, luminous shimmer to everyday products such as shower gel, lip oil, conditioner, soap, and toothpaste, helping brands achieve a dual upgrade in visual aesthetics and user experience.

High-Performance Pearl Pigment Solutions for Personal Care

Leveraging its TiO₂-Free technology and smart-factory quality control systems, Coloray has recently introduced a range of high-performance pearl pigment solutions tailored for personal care applications. Built on precisely controlled particle size distribution and multi-layer oxide coating technology, these pigments suspend stably in liquid, paste, and solid formulations — releasing either a soft, silky pearl lustre or a diamond-like sparkling shimmer.

Applied to shower gel, the pigment gives the product bottle a premium, flowing luminosity. After dispensing, it leaves a brief, captivating glow on the skin — transforming an ordinary cleansing routine into a sensory ritual. Applied to toothpaste, its high heat resistance, weatherability, low addition rate, and high color efficiency allow it to create a refined, radiant paste appearance without compromising cleaning performance, reinforcing the product identity of premium oral care lines.

Safety and Stability: The Non-Negotiable Foundation

Safety and stability are the baseline for any personal care ingredient — and Coloray takes this seriously. All pearl pigments for personal care applications are manufactured under the EffCI GMP:2017-1 certification framework, and comply with FDA, EU, and Japanese cosmetic regulations.

The BVL series in particular meets the heavy metal control standards set by Germany's Federal Office of Consumer Protection and Food Safety, making it suitable for use in oral care products such as toothpaste. These pigments also demonstrate excellent thermal stability, weatherability, and dispersibility — maintaining color consistency in soap bases, surfactant systems, and high-concentration fragrance environments, making them an ideal choice for premium scented personal care brands.

Full-Chain Collaboration, From Concept to Formulation

As a publicly listed multinational company serving a wide range of leading brands directly, Coloray offers more than standardized products. The company supports end-to-end collaboration — from color fine-tuning and particle size customization to functional composite development. Coloray has already partnered with multiple internationally recognized personal care brands, and will continue to deepen its focus on pearl pigment applications in personal care — advancing toward formulations that are purer, more luminous, and more sustainable.