Pearlescent Radiance, Smiles That Shine: Coloray Empowers a New Aesthetic in Oral Care

From the brilliant shimmer of color cosmetics to the dreamlike hues of toothpaste, pearlescent pigments are quietly reshaping the visual language of personal care products. Drawing on titanium-free technology and a multilayer coating process, Coloray has successfully brought high-purity, high-sparkle pearlescent effects into oral care, giving toothpaste products a new kind of color appeal that combines luxury with safety.

Coloray's product portfolio spans hundreds of variants, including the Chameleon series, the Optical Color-Travel series, the Star Diamond series, and a Special Application series developed specifically for personal care use. The Star Diamond series is built on a calcium aluminum borosilicate base and delivers exceptionally high sparkle and luster. The Crystal Chameleon series offers a major step up in vividness and color-shift clarity, while the Optical Color-Travel series produces rich, angle-dependent color effects. All products can be customized in particle size, color, and functional composition to meet the differentiated positioning needs of premium oral care brands.

Backed by a mature cosmetic-grade raw material R&D system, Coloray has developed toothpaste effect solutions that set the industry benchmark. The products offer excellent heat resistance, weatherability, and dispersibility, remaining stably suspended within the toothpaste base and delivering a bright, even pearlescent effect at very low dosages, all without compromising the toothpaste's cleaning performance — a genuine balance of aesthetics and function. To meet regulatory requirements across different global markets, Coloray has also introduced product lines that separately comply with EU and Chinese standards, precisely addressing customers' dual demands for safety and performance in each region.

From raw material development to real-world application, Coloray remains committed to a technology-driven approach and sustained R&D investment, continuously delivering customized color solutions to cosmetics and oral care brands, and using its leading pearlescent pigment technology to guide the industry toward a new standard where function and aesthetics are equally valued.