Coloray in the Spotlight: A Color Showcase at the Heart of Korea's Beauty Industry — in-cosmetics Korea

From July 1 to 3, in-cosmetics Korea 2026, one of Asia's most influential beauty ingredients exhibitions, opened its doors at COEX in Seoul. Coloray showcased its full range of cosmetic-grade pearlescent pigments at booth C-F40, presenting global clients with a lineup built on the fusion of color and technology.

Core Product Lines on Display

Coloray put its Optical Chameleon series, Star Diamond series, and High-Purity series at the center of the booth. The Optical Chameleon series drew steady foot traffic for its angle-dependent color-shift effect, while the Star Diamond series, prized for its diamond-like sparkle, stood out as a favorite for highlighters and nail polish formulations. The Crystal Chameleon series, known for its color vividness and sharp color-transition clarity, also attracted broad attention from visitors.

Alongside these core lines, Coloray demonstrated how its pigments perform across a wide range of applications, including body wash, body lotion, nail products, and eyeshadow. The presentation moved from the luxurious sheen these pigments bring to hair and body care, through the fresh, bright finish they add to oral care, to the dynamic color-shift and diamond-like sparkle they create in color cosmetics — illustrating, through advanced coating technology and tailored color solutions, just how broadly pearlescent pigments can be applied across personal care.

A Multilingual Team for On-Site Engagement

To keep business discussions running smoothly throughout the show, Coloray assembled a dedicated team of sales specialists and R&D engineers fluent in Chinese, English, Korean, and French, offering visiting clients one-stop support from first conversation to technical follow-up. Traffic at the booth stayed strong throughout the event, with the team holding in-depth discussions on color innovation, formulation applications, and industry trends with visitors from Europe, the Americas, Japan, South Korea, and Southeast Asia.

Looking Ahead in the Asia-Pacific Market

Korea remains a global bellwether for color cosmetics trends, and in-cosmetics Korea offers a key platform for connecting with overseas clients and demonstrating pigment technology. Building on the relationships formed at this year's show, Coloray plans to strengthen its Asia-Pacific support network and continue delivering stable, innovative color pigment solutions to beauty groups worldwide.