Coloray leads the eco-friendly future of beauty with titanium-free innovation.

Driven by the global beauty industry’s accelerating shift toward green and sustainable development, consumers are paying ever-greater attention to the environmental friendliness and safety of products. With its independently developed TiO₂‑free technology, Coloray offers consumers safer, more eco‑responsible, and innovative beauty solutions, while setting a new benchmark for green progress across the entire cosmetics industry.

Titanium dioxide (TiO₂) is a white, amphoteric oxide powder known for its stable chemical properties, non‑toxicity, high refractive index, strong hiding power, and UV‑blocking capability. However, along with these advantages, TiO₂ can also cause skin pore clogging or oxidation, as well as environmental concerns. Traditional pearlescent pigments rely on titanium dioxide as a core ingredient, granting products excellent coverage and luster, yet their inherent drawbacks have long troubled the beauty industry.

Coloray’s TiO₂‑free technology, through a multi‑layer oxide coating process and precise particle‑size control, has developed titanium‑free pearlescent pigments based on substrates such as calcium aluminum borosilicate and synthetic fluorphlogopite. This technology achieves zero heavy‑metal risk, high biocompatibility, and excellent gloss stability, ensuring outstanding pigment performance in cosmetic products while completely eliminating the potential skin irritation and environmental issues associated with TiO₂. It also complies with stringent global standards, including EU regulations and China’s Safety and Technical Standards for Cosmetics.

Take the Metallic Color‑Shift Series as an example: using a TiO₂‑free multi‑layer coating technology on calcium aluminum borosilicate and other substrates, with precise control over the thickness of metal oxide coatings such as tin oxide and iron oxide, it delivers an intensely metallic, brilliant sparkle and a remarkable angle‑dependent color‑shifting reflective effect. With particle sizes ranging from 10 to 60 microns, the series offers explosive mirror‑like gloss, making it ideal for highlighters, eyeshadows, and other categories to create a unique “sci‑fi metallic skin” finish.

For Coloray, environmental responsibility is not merely an obligation but an inherent driver of corporate growth. The launch of TiO₂‑free eco‑friendly pearlescent pigments is a tangible embodiment of Coloray’s environmental philosophy. Looking ahead, Coloray will continue to uphold its spirit of innovation, exploring and developing more premium green beauty products while closely tracking industry trends and shifting consumer demands, so as to steer the beauty industry toward a greener, healthier, and more beautiful future.